Training engineering advertising and branding professional Allison Lesser joins StraighterLine as vice president of digital marketing
WASHINGTON, July 25, 2023 /PRNewswire/ — StraighterLine, a creator of reasonably priced, flexible and job-aligned postsecondary courses and credentials that serves in excess of 150,000 learners for every yr, introduced today the appointment of Allison Lesser as vice president of digital advertising. With a monitor record of efficiently top branding and digital and omni-channel advertising and marketing for training, buyer and media brand names for far more than 20 yrs, Lesser joins the company soon after spending much more than a ten years in branding, electronic marketing and person practical experience leadership roles at education engineering organizations.
“Allison’s in depth knowledge in training know-how and her passion for generating training and instruction a lot more available align perfectly with StraighterLine’s eyesight,” claimed Heather Combs, CEO of StraighterLine. “We are thrilled to have her be part of our group and guide our electronic internet marketing initiatives. Her skills and leadership will generate our mission ahead and aid us attain even more learners all-around the world.”
In her new part, Lesser will oversee electronic internet marketing approaches and initiatives to help the firm’s developing system of programs and new solution improvements. She will be dependable for shaping the technological vision and method for the StraighterLine system, driving product innovation and maximizing the overall learning experience for pupils.
Lesser most recently labored for The Training Enterprise, recognized for its content makes The Great Programs and Wondrium. There, led the acquisition advertising and marketing crew for Wondrium’s video clip streaming item of nonfiction material and successfully hired, properly trained and mentored a staff of entrepreneurs. During the pandemic, her group improved spend by a lot more than 70% in a shorter time body while keeping the value for each acquisition within company objectives. Her devotion and dedication to delivering sturdy success in a speedy-paced and evolving surroundings exemplify her leadership techniques.
Earlier in her career, Lesser held different leadership roles in the education and electronic advertising and marketing sectors. She began her journey in education and learning know-how in 2011 as the director of product promoting for on-line instruction developer K12, where by she labored closely with current market exploration and produced positioning for educational merchandise. She also served as the director of digital advertising for Envision, the pioneering developer of vocation exploration and management improvement encounters for K-12 students. She commenced her career functioning in the global headquarters of AOL, where by she used 10 many years targeted on consumer expertise and driving product or service, internet marketing and content groups to make choices based on customer knowledge.
Apart from her experienced achievements, Lesser is actively associated in volunteer work and routinely participates in races that support different leads to and sponsors two kids from Tanzania via Compassion Intercontinental, supplying them with letters of encouragement. She also volunteers at Potowmack Elementary in Sterling, Virginia, wherever she is effective intently with the college liaison and social employee to determine techniques to support people in require. A resident of Northern Virginia, Lesser has been fortunately married to her partner, Chris Lesser, for 20 several years and is a proud mom of two teenage youngsters.
About StraighterLine: StraighterLine is the primary provider of high-quality, cost-effective, on the internet courses that enable learners generate school credit history and satisfy their specialist objectives. Every calendar year, 150,000 learners acquire just one of StraighterLine’s 250+ classes to upskill into new professions or gain credit score from in excess of 2,000 schools and universities all over the world. StraighterLine performs with establishments and company partners to supply their college students and staff members with versatile schooling selections that permit them to do the job and discover at their individual tempo. Take a look at www.straighterline.com for far more information and facts.
Source StraighterLine
